[Illustration] Saigoneer “Brand merging banner”.

In 2022, Saigoneer and Urbanist Vietnam decided to unite as a single brand and created an animation to depict the process. The artistic direction aimed to represent the brands as integral components of a city, much like Saigon itself. Initially, each brand was portrayed as its own distinct building, but gradually, they merged into a single entity, becoming Saigoneer.

I was responsible for the illustration, while my talented teammate, Phan Nhi, handled the animation. I opted for a flat, comic-inspired style, which complemented the flat logos of both brands and added a playful element to the animation.

Illustrator: Hannah Hoang