Our team is entrusted as the designated social media designers for Ăn vặt Catsky, a renowned snacking brand prominently featured on Shopee, TikTok, and Facebook. Despite the brand’s success with its rolled rice paper mix, a beloved snack among Vietnamese students and youngsters, it lacks a distinctive social media design. After closely considering the brand’s voice and target audience, we have crafted an art direction for its social media visuals—one that is playful, youthful, and reminiscent of a comic style. With a primary color palette of orange, yellow, and red, accented with splashes of teal and blue, mirroring the hues of its key sauce, we aim to capture the essence of the brand. Explore some examples below.
Designer: Hannah Hoang, Simona Nguyen
